The magic moment for a small business owner to buy a web address and get a site up and running is when they have just bought a display ad in a newspaper.

Our research in South London shows that perhaps 80% of small businesses that advertise in this way don't have a link to a website from their ad (in the Bexley local paper 73 of 84 ads had no website).

So if the person buys an ad for say £50, then when asked the question 'would you like a web address and a one page site built for you now for £50 a year?' that may just get a favourable response. Especially when they realise that they can (or someone they know who's handy on a computer) can add to the site whenever they want at no extra cost.

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